- Purpose of Establishment
- Five Principles of Management
- Logo
- Business Domain
- Corporate Policy: Three “AI’s” (pronounced eye’s)
- NIDEK Group Pledge
Purpose of Establishment
Our business is to design, manufacture and sell instruments to realize the following dreams:
(i) invisible to visible (creating vision)
(ii) visible to recognition (obtaining better recognition through vision)
(iii) eye instruments (making excellent products for vision)
To achieve the above, NIDEK, which has a character unique to other optical and electronics companies, was born. NIDEK should exist even in the 21st century and its business fields are as follows:
(a) medical instruments
(b) laborsaving instruments
(c) calculator and peripheral devices
(d) others
* Above statement is original since the establishment.
Five Principles of Management
- 1) The purpose of management is to build better lives for employees.
- 2) The basis of corporate management is well-balanced mixture of rationalism and humanism.
- 3) Pursuing profit thoroughly
- 4) Profits are shared with concerned parties.
- 5) Human resources are important assets. Focus on Human Resources Development.
Logo
This logo was designed in the motif of an eye to realize our dreams since the establishment. The NIDEK blue is the color of ocean meaning the global market. In 1971, NIDEK had only seven members, but had a strong passion to produce world-class products from Gamagori, Japan. Imagine the courage it took to sail in the global market with seven young members. This logo has expressions this type of enthusiasm from the inception of NIDEK.
Business Domain
NIDEK expanded its business domain to “Eye & Health Care” on our 25th anniversary in 1996. “Eye” also means “take a look” and “learn about” in Chinese characters.
The new business domain represents NIDEK’s dreams to contribute to human health, extend average life expectancy and provide a healthy and comfortable life.
Corporate Policy: Three “AI’s” (pronounced eye’s)
- KIGAI
- CHIGAI
- SEKAI
KIGAI - Strong will
The most important element. The strong will to try challenging and overcoming difficulties even if it seems impossible.
CHIGAI - Differentiations
This element means making possible what others cannot and being a valuable company forever by differentiating NIDEK from other companies. Among many competitors, NIDEK will be No.1 with unique products, promotional activities and services. CHIGAI is an important element for every aspect of our work.
SEKAI - Global
Since its foundation, NIDEK has been expanding its business all over the world. NIDEK aims to become a company that contributes to people all over the world by driving the global market with our products and service. It is important to understand differences in nationality and culture. Moreover, by cooperating as a NIDEK globalteam we will become the No.1 leading company in the world.
NIDEK Group Pledge
Our pledge is to offer impressive products and service for our customers. We want their experience with our products to be the same feeling as they have when viewing fine art.
