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News 2010

NIDEK launched a new representative office in Shanghai


-June 1st, 2010, Gamagori, JAPAN -

NIDEK CO., LTD. announced that it have launched a new representative office in Shanghai on June 1st, 2010. This office is the second representative office of NIDEK in China.

"A new office in Shanghai, one of the centers of the world business will enable us to instantly respond to the trend of rapidly growing Chinese market," said Mr. Motoki Ozawa, President and CEO of NIDEK. The Shanghai office is expected to expand the opportunities for the research and analysis on the Chinese market and to facilitate the information exchange between NIDEK and the local distributor for equipment.

On the other hand, the first representative office will be active in Beijing, the heartland of the government offices, which will specialize in information gathering on the regulations for the medical equipment and medical device sales in China and the application procedure to the SFDA. These activities are expected to contribute to the earlier introduction of new products to the Chinese market.

NIDEK places strengthening Chinese market as the most important policy for Asian strategy, and expands the business strategy from various angles.

For further information contact:
Public Relations, Planning Dept.
Email: info@nidek.co.jp